Spec
01
LEVÉ · Clinical Luxury
Clinical proof points.
Editorial treatment.
Open-jar product shot on a warm gradient ground with callout annotations pointing to key clinical claims. The floating lid creates visual tension and an implied premium feel. Typography is editorial: serif, restrained, no visual noise. This format translates clinical credibility into a luxury aesthetic without sacrificing either.
Spec
02
FOLIA · Botanical Editorial
Natural ingredients.
Intentional composition.
Amber pump bottle centred on a teal ground with scattered botanical elements placed to feel studied, not styled. The asymmetric herb placement creates movement without chaos. Copy lands bottom-right: "Botanical extracts. Clinical results." The period after each line slows the reader down. Built for a brand that believes nature and science are not opposites.
Spec
03
PAVO · Bold Graphic
Oversized type.
Product forward.
The tube is placed on a diagonal and the brand name bleeds behind it at scale, creating a layered composition where product and type share the same visual weight. "YOUR SKIN AMPLIFIED" runs across two lines at display size: copy that mirrors the product's promise directly. Pink ground, teal type, white product. A confident, scroll-stopping direction for a playful skincare brand that doesn't want to look like everyone else.